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Following the speed limit allows for best handling of the road design and provides the necessary time for you to react to other drivers in your vicinity, avoiding the risks associated with speeding.

“The reduction in kinetic energy transfer, primarily through speed management, is a core tenet of the Safe Systems approach.” (Source: Speed, Kinetic Energy, and the Safe Systems Approach to Safer Roadways)


Follow the speed limit to decrease your chances of crashing.

Why follow the speed limit? Because a difference in a few miles per hour can be the difference between life and death.

Adjust your speed based on weather. Adverse weather impacts safe speed. In bad weather, the necessary stopping distance increases. Rain? Snow? Fog? Leave more space. Drive slower.


Graphic displaying a statistic: Over 25% of North Carolina Traffic Deaths attributed to speeding.

Find more videos in the Speeding YouTube Playlist.


What is stopping distance?

On the road, conditions can change quickly. Other drivers are unpredictable. One of the best things you can do to prevent a collision is to keep a safe stopping distance. More stopping distance = more time to react to situations.

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At 55 mph, you need 265 feet to stop your vehicle.
Double Speeds Icon
As speed doubles, stopping distance quadruples (NHTSA).
Obstacle Icon
While driving, it takes a total of 1.5 seconds to see an obstacle in the road, decide to brake, move your foot to the brake pedal, and begin to brake. Traveling at 55 mph, your vehicle travels 121 feet in that 1.5 seconds. In dry conditions, once the brake is applied, your vehicle travels another 144 feet before coming to a stop (NHTSA).
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Will your child inherit your speeding habit?


Speeding traffic deaths are preventable. Slow down.

Speeding: Kids learn what they see.


Speeding: You have the power to save a life.

Kids learn what they see. Will they inherit your speeding habit?

speeding statistics: Hit at 40 MPH, there's a 75% chance I'll be killed or severely injured.


Speeding traffic deaths are preventable.

new years slow down speeding

Speeding: Slowing down saves lives



speeding statistics


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