The Institute for Transportation Research and Education (ITRE) at NC State University is partnering with the Department of Public Instruction on a Cumberland County School Bus Safety Campaign.
The goal of the campaign, which is funded by a grant from the NC Governor’s Highway Safety Program, is to improve the safety of children in Cumberland County by spreading awareness about the NC School Bus Stop Law and encouraging drivers to watch for children and stop for school buses.
According to the annual National Association of State Directors of Pupil Transportation Survey, 2,687 drivers illegally passed a stopped school bus on North Carolina roads during one day of data collection in 2024. Most of the illegal passings were from drivers coming in the opposite direction of the bus.
Many drivers are unsure about when they should stop for school buses, so this project is centered on an educational campaign to explain and spread awareness about the North Carolina School Bus Stop Law. The county-wide effort will also include radio PSAs, social media advertising, poster displays, and stakeholder outreach.
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Do you know when to stop for school buses?
Safely Home by Bus Materials
Help us keep Cumberland County kids safe by sharing the social media graphics and videos below.
When to stop for school buses in North Carolina
We all stop for the bus
Unless there’s a median or 4 +
