After years of leading the state in traffic fatalities, Greenville Police Chief Holtzman decided Greenville should no longer hold that dishonor. In partnership with the Eastern Carolina Injury Prevention Program at Vidant Health, Chief Holtzman convened other local officials, who were also committed to eliminating road deaths, to form the Greenville Traffic Safety Task Force (TSTF) in 2018. Using local crash data and evidence-based safety interventions, Greenville has already seen success and is continually looking for ways to improve safety. Greenville is now a leader in Vision Zero, not only in North Carolina, but nationally. Greenville’s TSTF has earned two national and two state achievement awards for their improvements to roadway safety and strong community partnerships. For more information about Vision Zero Greenville, please contact Ellen Walston at ewalston@vidanthealth.com.