This campaign was developed by the Traffic Safety Marketing and Programs group at ITRE in partnership with the NC Department of Public Instruction and funded by the NC Governor’s Highway Safety Program.
On a single school day in 2025, 2,745 drivers illegally passed a stopped school bus on North Carolina roads
(Source). This puts local children at risk.
We have the power to keep North Carolina children safe by knowing and following the School Bus Stop Law.
Do you know when to stop for a school bus?
Take the School Bus Trivia Quiz below to test your knowledge.
The Institute for Transportation Research and Education (ITRE) at NC State University is partnering with the Department of Public Instruction on a Cumberland County School Bus Safety Campaign.
The goal of the campaign, which is funded by a grant from the NC Governor’s Highway Safety Program, is to improve the safety of children in Cumberland County by spreading awareness about the NC School Bus Stop Law and encouraging drivers to watch for children and stop for school buses.
According to the annual National Association of State Directors of Pupil Transportation Survey, 2,687 drivers illegally passed a stopped school bus on North Carolina roads during one day of data collection in 2024. Most of the illegal passings were from drivers coming in the opposite direction of the bus.
Many drivers are unsure about when they should stop for school buses, so this project is centered on an educational campaign to explain and spread awareness about the North Carolina School Bus Stop Law. The county-wide effort will also include radio PSAs, social media advertising, poster displays, and stakeholder outreach.
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